7 WAYS TO IMPROVE YOUR CASH FLOW

7 WAYS TO IMPROVE YOUR CASH FLOW

Cash Flow! Say those words and too many business owners nod their heads in understanding, but with a  grimace on their faces. It’s the biggest reason that businesses go bust. Lots of paper profits, but not enough cash in the bank to pay for business operations....
HOW TO WRITE THE PERFECT ELEVATOR PITCH

HOW TO WRITE THE PERFECT ELEVATOR PITCH

Have you ever found yourself at one of those networking events, a cold sweat pooling under your pits as you desperately try to magic up an elevator pitch before it’s your turn to speak? Personally I never want that to happen to me ever again.  And there really is a...
KNOW YOUR IDEAL CLIENT TO WIN MORE BUSINESS

KNOW YOUR IDEAL CLIENT TO WIN MORE BUSINESS

You’ve probably heard it a million times already that you should create a detailed customer profile or avatar (whatever the latest pop lingo is) to define who your audience is and understand what motivates them to buy.   From this you can craft a laser-sharp offer to...