by Kerry Kyd | Oct 11, 2017 | Uncategorised
Cash Flow! Say those words and too many business owners nod their heads in understanding, but with a grimace on their faces. It’s the biggest reason that businesses go bust. Lots of paper profits, but not enough cash in the bank to pay for business operations....
by Kerry Kyd | Oct 11, 2017 | Uncategorised
Have you ever found yourself at one of those networking events, a cold sweat pooling under your pits as you desperately try to magic up an elevator pitch before it’s your turn to speak? Personally I never want that to happen to me ever again. And there really is a...
by Kerry Kyd | Oct 11, 2017 | Uncategorised
“Let’s face it, most of us didn’t set out on this really tough business journey with the idea that we’d have no life outside of work.” But many business owners find themselves chained to their business 24-7, 365.And if you have any wish...
by Kerry Kyd | Oct 11, 2017 | Uncategorised
Business book after business book reassures us that if we follow our passion, the money will definitely follow. But as my dear colleague Barry says, if that were the case he’d be awfully wealthy from his years as musician. But he’s not. You see, having a successful...
by Kerry Kyd | Oct 11, 2017 | Uncategorised
You’ve probably heard it a million times already that you should create a detailed customer profile or avatar (whatever the latest pop lingo is) to define who your audience is and understand what motivates them to buy. From this you can craft a laser-sharp offer to...
